Wix → base. → app.m4w.pl
Automated posts and reels from Wix store products on Facebook, Instagram and TikTok
Connect your Wix store via base., select categories, availability, pricing terms and a single publishing time for the whole week. app.m4w.pl prepares Facebook and Instagram posts and Stories, PRO VIDEO Reels and TikTok materials for approval.
New in store ✨ Discover the premium urban jacket and check the current price and product description.
Products in the Wix shop are up to date. They only appear on social media when there's time.
Products in the Wix store already have names, photos, prices, descriptions and links. The problem is not the lack of material, but the time needed to choose a product every day, prepare the text, add hashtags, create a Story and monitor the publishing.
The product needs to be chosen again.
It's already described in the Wix store, but before publication you still need to find the card, photo, price and link.
Customer service is a priority
Orders, messages and offer updates are more urgent, so the post is most often pushed back.
Every format requires a subsequent step
After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.
A lack of rhythm limits the use of the offer
The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.
The products are ready in Wix. Why are publications still being created manually?
Orders, customer queries and updating the product range take priority. Publishing still requires finding the product in Wix, downloading the photos, checking the price, writing the text, adding the link and keeping track of the deadline.
Yes. Connect the Wix store via Base, set a one-hour delay for the post and Story for the whole week and different rules for subsequent days. app.m4w.pl selects the product, retrieves current data and executes publications on Facebook and Instagram; TikTok remains pending approval.
The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.
Posts and Stories are published together at 9 AM. Categories, prices, texts, CTAs, and hashtags change between days.
Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.
Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.
Where does time go when preparing posts with Wix?
The product is already described in the Wix store, but before publication someone still has to find it, download the photo, check the price, prepare the text, link and hashtags. This repetitive work competes with orders and customer service.
Searching for the product again
The publishing person opens Wix, selects an item, downloads the photos, copies the price and checks the link.
Current service beats plan
Orders, customer queries and updating the offering usually take priority over preparing the next publication.
Description and hashtags are created separately
The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.
The same products keep coming back.
Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.
Posts and Stories are prepared twice
The same product is laid out separately for the feed and vertical format, even though it can use the same data.
The rollers are put aside for later.
The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.
How to connect your Wix store to Facebook and Instagram?
The Wix store makes products available via Base, and app.m4w.pl uses their images, names, prices, descriptions, availability and links. The publication configuration remains outside the store panel.
- product photos
- Price and product description
- Categories and manufacturers
- Availability and links
I'm choosing a product from the catalogue
Use the integration available for the platform and make current products available.
The token API passes the selected store to the publication panel.
Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.
Facebook and Instagram can run automatically, but you send TikTok after preview and approval.
How to use Wix products on Facebook, Instagram and TikTok
The very same product data from the Wix store can power a post, a full-screen Story and a short video. The format changes depending on the channel, but it doesn't require rewriting the price, description or link.
Automatic post from a Wix store product
The system selects a product from the Wix store according to the rule of the day, adds current data, text, CTA and hashtags, and then publishes it on Facebook or Instagram.
- product selected by category, price and availability
- Current photo, name, price, description and link
- Personal text, CTA and hashtags for the day
New in store ✨ Check the current price and product description.
Automated Story from a Wix store product
The same product can be shown in a 9:16 vertical format with a price and a call to action to the shop. The post and story are published at one selected time.
- Vertical product presentation 9:16
- current price and go to shop
- Automatic posting to Facebook and Instagram
PRO VIDEO reel from Wix store product
PRO VIDEO uses product photos and data to prepare a short film for Reels and Video Stories.
- product photo film
- Vertical format ready for Reels
- product selected by the PRO VIDEO rule
TikTok video of a Wix store product after approval
The material is prepared automatically, but before sending it to TikTok, the user checks the video, description, visibility, and available settings.
- Video preview before sending
- Description control, visibility, and interaction
- publication via the official API upon approval
Seven days, one hour and other products from the Wix store
Posts and Stories are published daily at the same time: 09:00. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.
Steady rhythm throughout the week: post and Story at 09:00. Products, selection criteria, and messages change.
What's New — over £500; in-stock products only. Text: New Arrivals Showcase. Separate CTA and hashtags for the day.
Bestsellers — with regular and sale prices; only available products. Text: short buying argument. Separate CTA and hashtags for the day.
Promotions — no price limit; only available products. Text: promotion announcement. Separate CTA and hashtags for the day.
Premium products — up to PLN 199; only available products. Text: product benefit indication. Separate CTA and hashtags for the day.
Seasonal category — from £200; in-stock products only. Text: PRO VIDEO format. Separate CTA and hashtags for the day.
Last items - with an active promotion; only products available. Text: availability reminder. Separate CTA and hashtags for the day.
Products back in stock — between £100–£500; only available products. Text: a calm week recap. Separate CTA and hashtags for the day.
More opportunities for shoppers to see your Wix store productsEach day can show a different part of the shop.
A single post quickly disappears in the stream of content. A steady rhythm allows you to regularly showcase new arrivals, promotions and various categories of your Wix store, giving your offer more chances to be noticed on Facebook and Instagram.
Products are more frequently brought back to attention
A regular rhythm creates more moments where the viewer can see the product and go to the shop.
The profile does not appear to be abandoned
Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.
The broader part of the offer is appearing in communications.
Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.
Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.
From product selection to publication without repeating work
You do not give up control over the offer or communication. You set the rules for the Wix store, and the system performs repetitive steps: product selection, data retrieval, text addition, and schedule execution.
Selecting a product from the Wix store
The system applies a day rule and skips items that do not meet the conditions.
Fetch current data
Images, name, price, description, availability, and link are pulled from the current product card.
A different category for each day.
Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.
Pricing and promotional terms
Days can use different price ranges, promotional pricing, or the premium segment.
Preparation of publication text
Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.
One hour of fasting and a story
Both formats publish together at 9:00 AM; the user does not set a separate deadline for each channel.
Rotation without continuous repetition
The system can defer recently used products and select subsequent items that meet the criteria.
Reels and TikTok with control
PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.
Set up product rules for your Wix store
Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.
Publications are configured outside the Wix store panel
Wix store products are powered by base. Changing the store's theme or appearance does not require recreating the social media schedule.
This does not mean that every platform connects to base. in the identical way. You choose the Wix connection method in base., whereas app.m4w.pl already uses a catalogue on the base. side.
You are not adding another plugin responsible for publishing.
The system uses products and fields available in the selected source.
Categories, schedule and content are edited on the app.m4w.pl website.
You decide which products and channels are used.
Connect your Wix store products with regular posts
Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.
M4W.pl app - pełna strona →What changes after saving publication rules for Wix?
On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.
Three rules for effective Wix post automation
These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.
“The greatest saving in a Wix store is not writing a post faster. It is the lack of need to re-prepare a product that already has photos, price, description and link.”
The product card must contain up-to-date data
The photo, name, price, availability and link are fetched from the product in the Wix store. A correct product card is the basis for a correct publication.
Every day should have a specific purpose.
Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.
The format should match the channel
Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.
Start with posts and Stories. Launch the video immediately or add it later.
START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.
Posts, carousels, and Stories
For a shop that wants to regularly showcase products on Facebook and Instagram.
- Facebook posts and Instagram posts
- Stories and carousels
- filters and schedule
- integration via base.
Posts, Stories, Reels and videos
For a shop that also wants to automatically prepare short product videos.
- everything from the START package
- product photography films
- Reels and Video Stories
- TikTok after approval
Active START extension
For current START clients who wish to unlock reels without changing configuration.
- requires active START
- PRO VIDEO unlocks
- retains filters and schedule
- without rejoining the shop
FAQ: automatic posts, Stories and reels from Wix
The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.
Ask about your Wix store →Yes. You set one publication time for the whole week, e.g. 09:00, and separate product selection rules for individual days.
No. The Wix store transfers products via baselinker, and the configuration of posts, Stories and videos is located in app.m4w.pl.
Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.
No. The Post and Story are published together at one selected time, which applies for the entire week.
The availability rule can skip a product and select the next item that meets the saved criteria.
Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.
Yes, app.m4w.pl uses current product data provided by the Wix store via base.
No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.
The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.
No. The Wix store makes products available via Base, and the publication settings are located in app.m4w.pl. You do not add a separate app.m4w.pl module to the store's code or template.
Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.
The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.
Run automated posts and Stories from Wix products
Connect your Wix store via Base, select categories and one time slot that applies for the entire week. START publishes posts and Stories, while PRO VIDEO adds Reels and TikTok videos for approval.













