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Wix → base. → app.m4w.pl

Automated posts and reels from Wix store products on Facebook, Instagram and TikTok

Connect your Wix store via base., select categories, availability, pricing terms and a single publishing time for the whole week. app.m4w.pl prepares Facebook and Instagram posts and Stories, PRO VIDEO Reels and TikTok materials for approval.

Current photos, prices and links from the Wix store One chosen hour of fasting and a Story for the whole week Facebook and Instagram automatically · TikTok after approval
Official integration of app.m4w.pl with base. without the app.m4w.pl module in the shop
Product catalogueWix
Active connection via base.
NewCity jacket199 złoty
BestsellerTrainers£49.36
RecommendedPerfume No. 04159 Polish złoty
AvailableCity Pro Backpack£35.90
TS
Your shopPost i: Chosen hour
•••

New in store ✨ Discover the premium urban jacket and check the current price and product description.

Current price199.00 PLN
twojsklep.plPremium city jacket
CHECK PRODUCT
productPrice and descriptionendPost / Story / Reel
You run a shop on the Wix platform

Products in the Wix shop are up to date. They only appear on social media when there's time.

Products in the Wix store already have names, photos, prices, descriptions and links. The problem is not the lack of material, but the time needed to choose a product every day, prepare the text, add hashtags, create a Story and monitor the publishing.

01

The product needs to be chosen again.

It's already described in the Wix store, but before publication you still need to find the card, photo, price and link.

02

Customer service is a priority

Orders, messages and offer updates are more urgent, so the post is most often pushed back.

03

Every format requires a subsequent step

After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.

04

A lack of rhythm limits the use of the offer

The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.

Automation for a Wix store owner

The products are ready in Wix. Why are publications still being created manually?

Orders, customer queries and updating the product range take priority. Publishing still requires finding the product in Wix, downloading the photos, checking the price, writing the text, adding the link and keeping track of the deadline.

Can Wix store products be regularly featured on social media?

Yes. Connect the Wix store via Base, set a one-hour delay for the post and Story for the whole week and different rules for subsequent days. app.m4w.pl selects the product, retrieves current data and executes publications on Facebook and Instagram; TikTok remains pending approval.

01
Wix store products as a single source of truth

The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.

02
One chosen hour for the whole week

Posts and Stories are published together at 9 AM. Categories, prices, texts, CTAs, and hashtags change between days.

03
Most of the offer reaches the recipients.

Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.

04
Post, Story, and Reel from one product

Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.

The problem of the Wix store owner and marketing

Where does time go when preparing posts with Wix?

The product is already described in the Wix store, but before publication someone still has to find it, download the photo, check the price, prepare the text, link and hashtags. This repetitive work competes with orders and customer service.

01

Searching for the product again

The publishing person opens Wix, selects an item, downloads the photos, copies the price and checks the link.

02

Current service beats plan

Orders, customer queries and updating the offering usually take priority over preparing the next publication.

03

Description and hashtags are created separately

The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.

04

The same products keep coming back.

Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.

05

Posts and Stories are prepared twice

The same product is laid out separately for the feed and vertical format, even though it can use the same data.

06

The rollers are put aside for later.

The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.

Integration of the Wix store via Base.

How to connect your Wix store to Facebook and Instagram?

The Wix store makes products available via Base, and app.m4w.pl uses their images, names, prices, descriptions, availability and links. The publication configuration remains outside the store panel.

Your catalogue Wix
  • product photos
  • Price and product description
  • Categories and manufacturers
  • Availability and links
base.passes on the catalogue
</> app.m4w.pl

I'm choosing a product from the catalogue

filtersdescriptionendvideo
FacebookPost · Album · Story · Reels
InstagramPost · Carousel · Story · Reels
TikTokfilm · preview · approval
1
Connect your Wix store with Base.

Use the integration available for the platform and make current products available.

2
The source of the products is app.m4w.pl.

The token API passes the selected store to the publication panel.

3
Establish the rules for each day

Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.

4
Link social media channels

Facebook and Instagram can run automatically, but you send TikTok after preview and approval.

Facebook, Instagram and TikTok for a Wix store

How to use Wix products on Facebook, Instagram and TikTok

The very same product data from the Wix store can power a post, a full-screen Story and a short video. The format changes depending on the channel, but it doesn't require rewriting the price, description or link.

POST-PRODUCTION

Automatic post from a Wix store product

The system selects a product from the Wix store according to the rule of the day, adds current data, text, CTA and hashtags, and then publishes it on Facebook or Instagram.

  • product selected by category, price and availability
  • Current photo, name, price, description and link
  • Personal text, CTA and hashtags for the day
TSYour shopToday, 18:00

New in store ✨ Check the current price and product description.

199 złoty
CHECK PRODUCT
Sample Wix store publishing week

Seven days, one hour and other products from the Wix store

Posts and Stories are published daily at the same time: 09:00. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.

The following plan is an example for Wix. Categories and price ranges should be adapted to the actual offer, seasonality, and the products you want to promote first.
Fixed publication time09:00Post + Story

Steady rhythm throughout the week: post and Story at 09:00. Products, selection criteria, and messages change.

MondayPost + Story 09:00

What's New — over £500; in-stock products only. Text: New Arrivals Showcase. Separate CTA and hashtags for the day.

TuesdayPost + Story 09:00

Bestsellers — with regular and sale prices; only available products. Text: short buying argument. Separate CTA and hashtags for the day.

WednesdayPost + Story 09:00

Promotions — no price limit; only available products. Text: promotion announcement. Separate CTA and hashtags for the day.

ThursdayPost + Story 09:00

Premium products — up to PLN 199; only available products. Text: product benefit indication. Separate CTA and hashtags for the day.

FridayPost + Story 09:00

Seasonal category — from £200; in-stock products only. Text: PRO VIDEO format. Separate CTA and hashtags for the day.

SaturdayPost + Story 09:00

Last items - with an active promotion; only products available. Text: availability reminder. Separate CTA and hashtags for the day.

SundayPost + Story 09:00

Products back in stock — between £100–£500; only available products. Text: a calm week recap. Separate CTA and hashtags for the day.

One hour for the whole week · Post and Story 9:00 AM · no separate format settingsevery day · a different category or product group · the rule changes the selection in the Wix storePrice condition · Different interval for the day · Promotion, mid-range or premium segmentproduct unavailable · skip · select next itemNo photo · Skip · Do not create an empty publicationRecently used product · put away · maintain stock rotationTikTok · Preview and approval · published only after user decision
Regularity increases the visibility of a Wix store

More opportunities for shoppers to see your Wix store productsEach day can show a different part of the shop.

A single post quickly disappears in the stream of content. A steady rhythm allows you to regularly showcase new arrivals, promotions and various categories of your Wix store, giving your offer more chances to be noticed on Facebook and Instagram.

01

Products are more frequently brought back to attention

A regular rhythm creates more moments where the viewer can see the product and go to the shop.

02

The profile does not appear to be abandoned

Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.

03

The broader part of the offer is appearing in communications.

Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.

Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.

Shop opening hours30 days of regular attendance
Active automation
30days in a sample month
2post + Story
1shop as a current data source
✓ Current offer✓ More contact points✓ Consistent shop profile
Wix shop product automation

From product selection to publication without repeating work

You do not give up control over the offer or communication. You set the rules for the Wix store, and the system performs repetitive steps: product selection, data retrieval, text addition, and schedule execution.

Selecting a product from the Wix store

The system applies a day rule and skips items that do not meet the conditions.

Fetch current data

Images, name, price, description, availability, and link are pulled from the current product card.

A different category for each day.

Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.

Pricing and promotional terms

Days can use different price ranges, promotional pricing, or the premium segment.

Preparation of publication text

Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.

One hour of fasting and a story

Both formats publish together at 9:00 AM; the user does not set a separate deadline for each channel.

Rotation without continuous repetition

The system can defer recently used products and select subsequent items that meet the criteria.

Reels and TikTok with control

PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.

One configuration instead of daily copying

Set up product rules for your Wix store

Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.

</>Wix Publication Rules
Configuration saved
1
Connection to base.The Token API provides a selected product catalogue.
2
Product sourceSelect the Wix store visible in the base catalogue.
3
Monday — new arrivalsThe hours are fixed, and each day may have different categories, prices, promotions, and content.
Without the additional app.m4w.pl module in Wix

Publications are configured outside the Wix store panel

Wix store products are powered by base. Changing the store's theme or appearance does not require recreating the social media schedule.

i

This does not mean that every platform connects to base. in the identical way. You choose the Wix connection method in base., whereas app.m4w.pl already uses a catalogue on the base. side.

Module app.m4w.pl not found in the shop

You are not adding another plugin responsible for publishing.

Current directory from the base.

The system uses products and fields available in the selected source.

Changes to rules without rebuilding the shop

Categories, schedule and content are edited on the app.m4w.pl website.

Pre-start checks

You decide which products and channels are used.

SOCIAL MEDIA AUTOMATION FOR E-COMMERCE

Connect your Wix store products with regular posts

Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.

M4W.pl app - pełna strona →
</>
app.m4w.plfull content automation system
Product postsFacebook and Instagram
9:16StoriesFull screen phone
PRO VIDEOReels and product films
Implementationsexamples and shop reviews
Manual work versus Wix store automation

What changes after saving publication rules for Wix?

On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.

ManuallyFrom app.m4w.pl
Manually opening a Wix store and selecting a productProduct selected according to the saved daily rule
Downloading image and copying price and linkCurrent data fetched directly from the product card
Checking availability before each publicationThe availability condition automatically skips incorrect items
Writing the description from scratchText, CTA, and hashtags assigned to a specific day
Personal monitoring of posts and storiesOne shared hour and automatic publication of both formats
Promoting the same bestsellers all the timeRotation of categories, prices, brands, and products
Manual preparation of a vertical filmPRO VIDEO creates a product photo reel
Sending a TikTok without the full review processFilm, description and settings checked before approval
Good implementation for a Wix store

Three rules for effective Wix post automation

These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.

“The greatest saving in a Wix store is not writing a post faster. It is the lack of need to re-prepare a product that already has photos, price, description and link.”

Automation principle of app.m4w.plRegular publication of Wix store products

The product card must contain up-to-date data

The photo, name, price, availability and link are fetched from the product in the Wix store. A correct product card is the basis for a correct publication.

Every day should have a specific purpose.

Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.

The format should match the channel

Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.

Two packets and one extension

Start with posts and Stories. Launch the video immediately or add it later.

START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.

Start

Posts, carousels, and Stories

For a shop that wants to regularly showcase products on Facebook and Instagram.

199 złotyYou're saving 100 PLN
99PLNper month
  • Facebook posts and Instagram posts
  • Stories and carousels
  • filters and schedule
  • integration via base.
Test START for 14 days →
PRO VIDEO

Posts, Stories, Reels and videos

For a shop that also wants to automatically prepare short product videos.

699 złYou save 200 PLN
499PLNper month
  • everything from the START package
  • product photography films
  • Reels and Video Stories
  • TikTok after approval
Launch PRO VIDEO
START → PRO VIDEO

Active START extension

For current START clients who wish to unlock reels without changing configuration.

£98.98You're saving 100 PLN
399PLNper month
  • requires active START
  • PRO VIDEO unlocks
  • retains filters and schedule
  • without rejoining the shop
START to PRO
85 dedicated integration pages

Choose your shop platform

Do you have a shop on a platform other than Wix? Click its logo to go to the dedicated Facebook, Instagram, and TikTok automation page.

85platform in the directory
app.m4w.pl
Questions from Wix store owners

FAQ: automatic posts, Stories and reels from Wix

The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.

Ask about your Wix store →

Yes. You set one publication time for the whole week, e.g. 09:00, and separate product selection rules for individual days.

No. The Wix store transfers products via baselinker, and the configuration of posts, Stories and videos is located in app.m4w.pl.

Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.

No. The Post and Story are published together at one selected time, which applies for the entire week.

The availability rule can skip a product and select the next item that meets the saved criteria.

Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.

Yes, app.m4w.pl uses current product data provided by the Wix store via base.

No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.

The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.

No. The Wix store makes products available via Base, and the publication settings are located in app.m4w.pl. You do not add a separate app.m4w.pl module to the store's code or template.

Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.

The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.

Wix store products can regularly work on social media

Run automated posts and Stories from Wix products

Connect your Wix store via Base, select categories and one time slot that applies for the entire week. START publishes posts and Stories, while PRO VIDEO adds Reels and TikTok videos for approval.