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PL 
NewCity jacket199 złoty
Shoptet XML → base. → app.m4w.pl
Posts and Stories about products Shoptet XML store on Facebook and Instagram
Instead of choosing a product every day and building a post from scratch, you set rules for the Shoptet XML feed: category, availability, price, text and time. The system creates posts and Stories, and PRO VIDEO prepares short videos.
✓Current photos, prices and links from the Shoptet XML store
✓One chosen hour of fasting and a Story for the whole week
✓Facebook and Instagram automatically · TikTok after approval
Official integration of app.m4w.pl with base.
without the app.m4w.pl module in the shop
Product catalogueShoptet XML
BestsellerTrainers£49.36
RecommendedPerfume No. 04159 Polish złoty
AvailableCity Pro Backpack£35.90
Your shopPost i: Chosen hour
•••New in store ✨ Discover the premium urban jacket and check the current price and product description.
Current price199.00 PLN
You run a shop on the Shoptet XML platform
Do you run a Shoptet XML store, but lack the time for regular product posts?
The products in the Shoptet XML store already have names, photos, prices, descriptions, and links. The problem is not the lack of material, but the time needed every day to select a product, prepare the text, add hashtags, create a Story, and keep track of publication.
The product needs to be chosen again.
It is already described in the Shoptet XML shop, but before publication it is still necessary to find the product card, photo, price and link.
Customer service is a priority
Orders, messages and offer updates are more urgent, so the post is most often pushed back.
Every format requires a subsequent step
After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.
A lack of rhythm limits the use of the offer
The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.
Automation for a Shoptet XML store owner
Every post from Shoptet XML still starts with searching for the product and copying the data
What takes the most time is not choosing between Facebook and Instagram, but repeating tasks that have already been done in the Shoptet XML store: product description, photos, price, availability and link.
Can products from the Shoptet XML store regularly end up on social media?
Yes. Connect the Shoptet XML shop via base., set a one-hour post and a Story for the whole week, along with other rules for the following days. app.m4w.pl selects the product, retrieves the latest data and posts to Facebook and Instagram; TikTok is pending approval.
Shoptet store products XML as a single data source
The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.
One chosen hour for the whole week
Posts and Stories are published together at 6:00 PM. Between days, categories, prices, texts, CTAs, and hashtags change.
Most of the offer reaches the recipients.
Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.
Post, Story, and Reel from one product
Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.
The owner’s and marketing team’s challenges with the Shoptet XML shop
Where does time disappear to when preparing posts with Shoptet XML?
The product is already described in the Shoptet XML feed, but before publication someone still has to find it, download the photo, check the price, prepare the text, link and hashtags. This repetitive work competes with orders and customer service.
Searching for the product again
The publishing person opens the Shoptet XML, selects an item, downloads the photos, copies the price and checks the link.
Current service beats plan
Orders, customer queries and updating the offering usually take priority over preparing the next publication.
Description and hashtags are created separately
The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.
The same products keep coming back.
Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.
Posts and Stories are prepared twice
The same product is laid out separately for the feed and vertical format, even though it can use the same data.
The rollers are put aside for later.
The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.
Shoptet XML shop integration via Base.
How do products from the Shoptet XML feed get into automatic publications?
The Shoptet XML store makes products available via base., and app.m4w.pl uses their photos, names, prices, descriptions, availability and links. The publication configuration remains outside the store panel.
- product photos
- Price and product description
- Categories and manufacturers
- Availability and links
base.passes on the catalogue
I'm choosing a product from the catalogue
FacebookPost · Album · Story · Reels
✓InstagramPost · Carousel · Story · Reels
✓TikTokfilm · preview · approval
→Connect the Shoptet XML store with Base.
Use the integration available for the platform and make current products available.
The source of the products is app.m4w.pl.
The token API passes the selected store to the publication panel.
Establish the rules for each day
Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.
Link social media channels
Facebook and Instagram can run automatically, but you send TikTok after preview and approval.
Facebook, Instagram and TikTok for Shoptet XML store
Post, Story, reel and TikTok from Shoptet store XML products
The exact same product data from the Shoptet XML feed can power a post, a full-screen Story and a short video. The format changes depending on the channel, but it doesn't require rewriting the price, description or link.
POST-PRODUCTION
Automatic post from a Shoptet XML store product
The system selects a product from the Shoptet XML shop in accordance with the ‘product of the day’ rule, adds the latest details, text, CTAs and hashtags, and then posts it on Facebook or Instagram.
- product selected by category, price and availability
- Current photo, name, price, description and link
- Personal text, CTA and hashtags for the day
New in store ✨ Check the current price and product description.
199 złoty
Story 9:16
Automated Stories from a Shoptet XML store product
The same product can be shown in a 9:16 vertical format with a price and a call to action to the shop. The post and story are published at one selected time.
- Vertical product presentation 9:16
- current price and go to shop
- Automatic posting to Facebook and Instagram
Your shop
NEW IN STORE199 złoty
PRO VIDEO
PRO VIDEO reel from Shoptet XML product
PRO VIDEO uses product photos and data to prepare a short film for Reels and Video Stories.
- product photo film
- Vertical format ready for Reels
- product selected by the PRO VIDEO rule
PRO VIDEO▶
TikTok
TikTok video from Shoptet XML product after approval
The material is prepared automatically, but before sending it to TikTok, the user checks the video, description, visibility, and available settings.
- Video preview before sending
- Description control, visibility, and interaction
- publication via the official API upon approval
▶
Sample Shoptet XML store publication week
Daily post and Story with a different rule of the day
Posts and Stories are published every day at the same time: 6:00 PM. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.
The following plan is an example for Shoptet XML. Categories and price ranges should be adapted to your actual product range, seasonality, and the products you want to promote first.
Fixed publication time18:00Post + Story
A constant rhythm throughout the week: post and Story at 6 PM. Products, selection conditions, and messages change.
New products — from 200 PLN; only available products. Text: presentation of new arrivals. Separate CTAs and hashtags for the day.
Bestsellers in the category — with an active promotion; only available products. Text: short buying argument. Separate CTA and hashtags for the day.
Current promotions — in the range of 100–500 PLN; in-stock items only. Text: promotion announcement. Separate CTAs and hashtags for the day.
Featured products — over 500 PLN; in-stock products only. Text: highlight product benefits. Separate CTA and hashtags for the day.
Seasonal offer — featuring both regular and promotional prices; only in-stock products. Text: PRO VIDEO format. Separate CTAs and hashtags for the day.
End of line — no price limit; only available products. Text: availability reminder. Separate CTA and hashtags for the day.
Replenished products – up to PLN 199; only available products. Text: calm summary of the week. Separate CTAs and hashtags for the day.
✓one hour per week · post and Story 18:00 · without separate format setting✓every day · a different category or product group · the rule changes the selection in the Shoptet XML shop✓Price condition · Different interval for the day · Promotion, mid-range or premium segment✓product unavailable · skip · select next item✓No photo · Skip · Do not create an empty publication✓Recently used product · put away · maintain stock rotation✓TikTok · Preview and approval · published only after user decision
Consistency boosts the visibility of your Shoptet XML shop
Shoptet store XML products can return to the attention of audiences more frequentlyThe profile appears to be active and credible.
A single post quickly disappears in the stream of content. A steady rhythm makes it possible to regularly showcase new arrivals, promotions and various categories of the Shoptet XML store, so the offer gets more chances to be noticed on Facebook and Instagram.
Products are more frequently brought back to attention
A regular rhythm creates more moments where the viewer can see the product and go to the shop.
The profile does not appear to be abandoned
Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.
The broader part of the offer is appearing in communications.
Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.
Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.
Shop opening hours30 days of regular attendance
Active automation30days in a sample month
2post + Story
1shop as a current data source
Automation of Shoptet XML store products
From product selection to publication without repeating work
You retain full control over your listings and communications. You set the rules for your Shoptet XML shop, and the system handles the repetitive tasks: product selection, data retrieval, adding text and following the schedule.
Product selection from the Shoptet XML feed
The system applies a day rule and skips items that do not meet the conditions.
Fetch current data
Images, name, price, description, availability, and link are pulled from the current product card.
A different category for each day.
Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.
Pricing and promotional terms
Days can use different price ranges, promotional pricing, or the premium segment.
Preparation of publication text
Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.
One hour of fasting and a story
Both formats publish together at 18:00; the user does not set a separate date for each channel.
Rotation without continuous repetition
The system can defer recently used products and select subsequent items that meet the criteria.
Reels and TikTok with control
PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.
One configuration instead of daily copying
Set product rules for the Shoptet XML store
Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.
</>Shoptet XML publication rules
Configuration saved
1
Connection to base.The Token API provides a selected product catalogue.
2
Product sourceSelect the Shoptet XML store visible in the Base catalog.
3
Monday — new arrivalsThe hours are fixed, and each day may have different categories, prices, promotions, and content.
Without the additional app.m4w.pl module in Shoptet XML
Publications are configured outside the Shoptet XML store panel
Shoptet store products are provided by base. Changing the store's theme or appearance does not require recreating the social media schedule.
i
This does not mean that every platform connects to the base in the identical way. You choose the Shoptet XML connection method in the base, whereas app.m4w.pl already uses a catalogue on the base side.
Module app.m4w.pl not found in the shop
You are not adding another plugin responsible for publishing.
Current directory from the base.
The system uses products and fields available in the selected source.
Changes to rules without rebuilding the shop
Categories, schedule and content are edited on the app.m4w.pl website.
Pre-start checks
You decide which products and channels are used.
SOCIAL MEDIA AUTOMATION FOR E-COMMERCE
Connect Shoptet XML store products with regular publications
Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.
M4W.pl app - pełna strona →app.m4w.plfull content automation system
Manual work versus Shoptet XML store automation
What changes after saving publication rules for Shoptet XML?
On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.
Manual opening of the Shoptet XML store and product selectionProduct selected according to the saved daily rule
Downloading image and copying price and linkCurrent data fetched directly from the product card
Checking availability before each publicationThe availability condition automatically skips incorrect items
Writing the description from scratchText, CTA, and hashtags assigned to a specific day
Personal monitoring of posts and storiesOne shared hour and automatic publication of both formats
Promoting the same bestsellers all the timeRotation of categories, prices, brands, and products
Manual preparation of a vertical filmPRO VIDEO creates a product photo reel
Sending a TikTok without the full review processFilm, description and settings checked before approval
Good implementation for the Shoptet XML store
Three rules for effective post automation from Shoptet XML
These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.
“The biggest saving in the Shoptet XML shop is not writing a post faster. It is the lack of need to re-prepare a product that already has photos, price, description and a link.”
The product card must contain up-to-date data
The photo, name, price, availability and link are retrieved from the product in the Shoptet XML feed. A correct product card is the basis for a successful publication.
Every day should have a specific purpose.
Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.
The format should match the channel
Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.
Two packets and one extension
Start with posts and Stories. Launch the video immediately or add it later.
START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.
Posts, carousels, and Stories
For a shop that wants to regularly showcase products on Facebook and Instagram.
99PLNper month
- Facebook posts and Instagram posts
- Stories and carousels
- filters and schedule
- integration via base.
Posts, Stories, Reels and videos
For a shop that also wants to automatically prepare short product videos.
499PLNper month
- everything from the START package
- product photography films
- Reels and Video Stories
- TikTok after approval
Active START extension
For current START clients who wish to unlock reels without changing configuration.
399PLNper month
- requires active START
- PRO VIDEO unlocks
- retains filters and schedule
- without rejoining the shop
Shoptet store owners' XML questions
FAQ: automated posts, Stories and Reels from Shoptet XML
The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.
Ask about your Shoptet XML shop →Yes. You set one publication time for the whole week, e.g. 6:00 PM, and separate product selection rules for individual days.
No. The Shoptet XML store transmits products via base., and the configuration of posts, Stories, and videos is located in app.m4w.pl.
Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.
No. The Post and Story are published together at one selected time, which applies for the entire week.
The availability rule can skip a product and select the next item that meets the saved criteria.
Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.
Yes, app.m4w.pl uses current product data provided by the Shoptet XML store via base.
No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.
The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.
No. The Shoptet XML store provides products via base., and the publication settings are located in app.m4w.pl. You do not add a separate app.m4w.pl module to the store code or template.
Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.
The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.
Shoptet store XML products can work regularly on social media
Launch automatic posts and Stories from Shoptet XML products
Connect the Shoptet XML store via base., select the categories and one hour applicable throughout the week. START publishes posts and Stories, while PRO VIDEO adds Reels and TikTok videos for approval.