EN 
PL 
NewCity jacket199 złoty
Shopify → base. → app.m4w.pl
Automated posts and reels from Shopify store products to Facebook, Instagram, and TikTok
app.m4w.pl utilises up-to-date product data from your Shopify store. You decide what is to be promoted on specific days, and the system maintains regular posts, Stories, and Reels on Facebook and Instagram.
✓Current photos, prices, and links from the Shopify store
✓One chosen hour of fasting and a Story for the whole week
✓Facebook and Instagram automatically · TikTok after approval
Official integration of app.m4w.pl with base.
without the app.m4w.pl module in the shop
Product catalogueShopify
BestsellerTrainers£49.36
RecommendedPerfume No. 04159 Polish złoty
AvailableCity Pro Backpack£35.90
Your shopPost i: Chosen hour
•••New in store ✨ Discover the premium urban jacket and check the current price and product description.
Current price199.00 PLN
You run a shop on the Shopify platform
The Shopify store offering is growing, but the time for Facebook and Instagram remains the same.
The products in the Shopify store already have names, images, prices, descriptions, and links. The problem isn't a lack of material, but the time it takes to select a product every day, prepare the text, add hashtags, create a Story, and monitor its publication.
The product needs to be chosen again.
It is already described in the Shopify store, but before publishing, we still need to find the card, photo, price and link.
Customer service is a priority
Orders, messages and offer updates are more urgent, so the post is most often pushed back.
Every format requires a subsequent step
After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.
A lack of rhythm limits the use of the offer
The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.
Automation for Shopify store owners
The Shopify store offering is growing faster than the number of posts prepared.
Orders, customer enquiries, and offer updates take precedence. Publication still requires finding the product in Shopify, downloading photos, checking the price, writing the text, adding a link, and monitoring the deadline.
Can Shopify store products be regularly featured on social media?
Yes. Connect the Shopify store through base., set one post and Story for the whole week, and other rules for the following days. app.m4w.pl selects a product, retrieves up-to-date data, and publishes to Facebook and Instagram; TikTok remains for approval.
Shopify store products as a single data source
The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.
One chosen hour for the whole week
Posts and Stories are published together at 10:00 AM. Between days, categories, prices, texts, CTAs, and hashtags change.
Most of the offer reaches the recipients.
Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.
Post, Story, and Reel from one product
Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.
Problem of a Shopify store owner and marketing
Where does the time go when preparing Shopify posts?
The product is already described in the Shopify store, but before publishing, someone still needs to find it, download the photo, check the price, prepare the text, links and hashtags. This repetitive work competes with orders and customer service.
Searching for the product again
The publication person opens Shopify, selects an item, downloads photos, copies the price, and checks the link.
Current service beats plan
Orders, customer queries and updating the offering usually take priority over preparing the next publication.
Description and hashtags are created separately
The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.
The same products keep coming back.
Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.
Posts and Stories are prepared twice
The same product is laid out separately for the feed and vertical format, even though it can use the same data.
The rollers are put aside for later.
The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.
Shopify store integration via base.
Connecting a Shopify store with app.m4w.pl via base.
The Shopify store makes products available via base., and app.m4w.pl uses their photos, names, prices, descriptions, availability, and links. The publication configuration remains outside the store's panel.
- product photos
- Price and product description
- Categories and manufacturers
- Availability and links
base.passes on the catalogue
I'm choosing a product from the catalogue
FacebookPost · Album · Story · Reels
✓InstagramPost · Carousel · Story · Reels
✓TikTokfilm · preview · approval
→Connect Shopify to Base.
Use the integration available for the platform and make current products available.
The source of the products is app.m4w.pl.
The token API passes the selected store to the publication panel.
Establish the rules for each day
Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.
Link social media channels
Facebook and Instagram can run automatically, but you send TikTok after preview and approval.
Facebook, Instagram and TikTok for a Shopify store
Jak wykorzystać produkty Shopify na Facebooku, Instagramie i TikToku
The same product data from a Shopify store can power a post, a full-screen Story, and a short video. The format changes depending on the channel, but it doesn’t require re-writing the price, description, or link.
POST-PRODUCTION
Automatic post from Shopify store product
The system selects a product from a Shopify store according to the day's rule, adds current data, text, CTA and hashtags, and then publishes it to Facebook or Instagram.
- product selected by category, price and availability
- Current photo, name, price, description and link
- Personal text, CTA and hashtags for the day
New in store ✨ Check the current price and product description.
199 złoty
Story 9:16
Automatic Shopify Store Product Story
The same product can be shown in a 9:16 vertical format with a price and a call to action to the shop. The post and story are published at one selected time.
- Vertical product presentation 9:16
- current price and go to shop
- Automatic posting to Facebook and Instagram
Your shop
NEW IN STORE199 złoty
PRO VIDEO
PRO VIDEO roll from the Shopify store product
PRO VIDEO uses product photos and data to prepare a short film for Reels and Video Stories.
- product photo film
- Vertical format ready for Reels
- product selected by the PRO VIDEO rule
PRO VIDEO▶
TikTok
TikTok film of a Shopify store product after approval
The material is prepared automatically, but before sending it to TikTok, the user checks the video, description, visibility, and available settings.
- Video preview before sending
- Description control, visibility, and interaction
- publication via the official API upon approval
▶
Example Shopify store publishing week
Seven days, one hour and other products from the Shopify store
Posts and Stories are published daily at the same time: 10:00 AM. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.
The plan below is an example for Shopify. Categories and price ranges should be adjusted to your actual offering, seasonality, and the products you wish to promote first.
Fixed publication time10:00Post + Story
Constant rhythm throughout the week: a post and a Story at 10:00. Products, selection criteria and messages change.
Premiere — over 500 PLN; only available products. Text: New arrivals showcase. Separate CTA and hashtags for the day.
Featured products — with regular and sale prices; only available products. Text: short buying argument. Separate CTA and hashtags for the day.
Price promotions — no price limit; only available products. Text: promotional message. Separate CTA and hashtags for the day.
Selected manufacturer — up to £199; only available products. Text: product benefit indicator. Separate CTA and hashtags for the day.
Category of the day — from 200 PLN; only available products. Text: PRO VIDEO format. Separate CTA and hashtags for the day.
Products available immediately – with an active promotion; only available products. Text: availability reminder. Separate CTA and hashtags for the day.
Recently updated - in the range of PLN 100-500; only available products. Text: calm summary of the week. Separate CTA and hashtags for the day.
✓one hour for the whole week · post and Story 10:00 · no separate format settings✓Each day · different category or product group · rule changes the selection in the Shopify store✓Price condition · Different interval for the day · Promotion, mid-range or premium segment✓product unavailable · skip · select next item✓No photo · Skip · Do not create an empty publication✓Recently used product · put away · maintain stock rotation✓TikTok · Preview and approval · published only after user decision
Regularity increases Shopify store visibility
Shopify store visibility builds a repeatable publishing rhythmThe profile appears to be active and credible.
A single post quickly disappears in the stream of content. A consistent rhythm allows for regular showcasing of new arrivals, promotions, and different Shopify store categories, giving your offering more chances to be noticed on Facebook and Instagram.
Products are more frequently brought back to attention
A regular rhythm creates more moments where the viewer can see the product and go to the shop.
The profile does not appear to be abandoned
Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.
The broader part of the offer is appearing in communications.
Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.
Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.
Shop opening hours30 days of regular attendance
Active automation30days in a sample month
2post + Story
1shop as a current data source
Shopify store product automation
From product selection to publication without repeating work
You don't give up control over your offering or communication. You set the rules for your Shopify store, and the system carries out repetitive steps: product selection, data retrieval, text addition, and schedule execution.
Choosing a product from a Shopify store
The system applies a day rule and skips items that do not meet the conditions.
Fetch current data
Images, name, price, description, availability, and link are pulled from the current product card.
A different category for each day.
Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.
Pricing and promotional terms
Days can use different price ranges, promotional pricing, or the premium segment.
Preparation of publication text
Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.
One hour of fasting and a story
Both formats are published together at 10:00; the user does not set a separate deadline for each channel.
Rotation without continuous repetition
The system can defer recently used products and select subsequent items that meet the criteria.
Reels and TikTok with control
PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.
One configuration instead of daily copying
Set up product rules for your Shopify store
Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.
</>Shopify publishing rules
Configuration saved
1
Connection to base.The Token API provides a selected product catalogue.
2
Product sourceSelect a Shopify store visible in the base catalogue.
3
Monday — new arrivalsThe hours are fixed, and each day may have different categories, prices, promotions, and content.
Without the additional app.m4w.pl module in Shopify
Publications are configured outside the Shopify admin.
Shopify store products are provided by base. Changing the store's theme or appearance does not require redoing the social media schedule.
i
This doesn't mean that every platform connects to base. identically. You choose how Shopify connects in base., whereas app.m4w.pl already uses the directory on the base. side.
Module app.m4w.pl not found in the shop
You are not adding another plugin responsible for publishing.
Current directory from the base.
The system uses products and fields available in the selected source.
Changes to rules without rebuilding the shop
Categories, schedule and content are edited on the app.m4w.pl website.
Pre-start checks
You decide which products and channels are used.
SOCIAL MEDIA AUTOMATION FOR E-COMMERCE
Link Shopify store products with regular publications
Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.
M4W.pl app - pełna strona →app.m4w.plfull content automation system
Manual work versus Shopify store automation
What changes after saving publishing rules for Shopify?
On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.
Manually opening a Shopify store and selecting a productProduct selected according to the saved daily rule
Downloading image and copying price and linkCurrent data fetched directly from the product card
Checking availability before each publicationThe availability condition automatically skips incorrect items
Writing the description from scratchText, CTA, and hashtags assigned to a specific day
Personal monitoring of posts and storiesOne shared hour and automatic publication of both formats
Promoting the same bestsellers all the timeRotation of categories, prices, brands, and products
Manual preparation of a vertical filmPRO VIDEO creates a product photo reel
Sending a TikTok without the full review processFilm, description and settings checked before approval
Good Shopify store implementation
Three principles for effective Shopify post automation
These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.
“The greatest saving in a Shopify store isn't writing a post faster. It's not having to re-prepare a product that already has photos, a price, a description, and a link.”
The product card must contain up-to-date data
The image, name, price, availability, and link are all retrieved from the product in the Shopify store. A correct product card is the foundation of a correct publication.
Every day should have a specific purpose.
Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.
The format should match the channel
Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.
Two packets and one extension
Start with posts and Stories. Launch the video immediately or add it later.
START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.
Posts, carousels, and Stories
For a shop that wants to regularly showcase products on Facebook and Instagram.
99PLNper month
- Facebook posts and Instagram posts
- Stories and carousels
- filters and schedule
- integration via base.
Posts, Stories, Reels and videos
For a shop that also wants to automatically prepare short product videos.
499PLNper month
- everything from the START package
- product photography films
- Reels and Video Stories
- TikTok after approval
Active START extension
For current START clients who wish to unlock reels without changing configuration.
399PLNper month
- requires active START
- PRO VIDEO unlocks
- retains filters and schedule
- without rejoining the shop
Shopify store owners' questions
FAQ: Automatic Posts, Stories, and Reels from Shopify
The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.
Ask about your Shopify storeYes. You set one publication time for the whole week, e.g. 10:00, and separate product selection rules for individual days.
No. The Shopify store transfers products through base., and the configuration for posts, Stories, and videos is in app.m4w.pl.
Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.
No. The Post and Story are published together at one selected time, which applies for the entire week.
The availability rule can skip a product and select the next item that meets the saved criteria.
Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.
Yes. app.m4w.pl uses current product data provided by the Shopify store via base.
No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.
The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.
No. The Shopify store serves products through base., and the publication settings are in app.m4w.pl. You do not add a separate app.m4w.pl module to the store's code or template.
Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.
The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.
Shopify store products can regularly work on social media
Launch automated posts and Stories from Shopify products
Connect your Shopify store via Base., select categories, and one time slot valid for the entire week. START publishes posts and Stories, and PRO VIDEO adds Reels and TikTok videos for approval.