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PL 
NewCity jacket199 złoty
Ecwid → base. → app.m4w.pl
Posts and Stories about products Ecwid shop on Facebook and Instagram
Connect your Ecwid shop via base., select categories, availability, pricing conditions, and one publication time for the whole week. app.m4w.pl prepares Facebook and Instagram posts and Stories, PRO VIDEO reels and TikTok materials for approval.
✓Current photos, prices and links from the Ecwid store
✓One chosen hour of fasting and a Story for the whole week
✓Facebook and Instagram automatically · TikTok after approval
Official integration of app.m4w.pl with base.
without the app.m4w.pl module in the shop
Product catalogueEcwid
BestsellerTrainers£49.36
RecommendedPerfume No. 04159 Polish złoty
AvailableCity Pro Backpack£35.90
Your shopPost i: Chosen hour
•••New in store ✨ Discover the premium urban jacket and check the current price and product description.
Current price199.00 PLN
You run a shop on the Ecwid platform
Do you run an Ecwid store and are you still manually preparing every post?
The products in the Ecwid store already have names, photos, prices, descriptions, and links. The problem is not the lack of material, but the time needed every day to choose a product, prepare the text, add hashtags, create a Story, and manage the publishing.
The product needs to be chosen again.
It is already described in the Ecwid store, but before publication, the card, photo, price and link still need to be found.
Customer service is a priority
Orders, messages and offer updates are more urgent, so the post is most often pushed back.
Every format requires a subsequent step
After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.
A lack of rhythm limits the use of the offer
The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.
Automation for an Ecwid store owner
Every post from Ecwid still starts with searching for a product and copying the data
The most time-consuming part isn't choosing between Facebook and Instagram, but repeating tasks that have already been done in the Ecwid store: product description, photos, price, availability, and link.
Can Ecwid products regularly feature on social media?
Yes. Connect the Ecwid shop via base., set one post hour and a Story for the whole week, and different rules for subsequent days. app.m4w.pl selects a product, retrieves current data, and carries out publications on Facebook and Instagram; TikTok remains pending approval.
Ecwid store products as a single source of truth
The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.
One chosen hour for the whole week
Posts and Stories are published together at 10:00 AM. Between days, categories, prices, texts, CTAs, and hashtags change.
Most of the offer reaches the recipients.
Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.
Post, Story, and Reel from one product
Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.
The problem of the Ecwid store owner and marketing
Manually publishing Ecwid products repeats the same steps every day
The product is already described in the Ecwid store, but before publication someone still has to find it, download the photo, check the price, prepare the text, link and hashtags. This repetitive work competes with orders and customer service.
Searching for the product again
The publishing person opens Ecwid, selects the item, downloads the photos, copies the price and checks the link.
Current service beats plan
Orders, customer queries and updating the offering usually take priority over preparing the next publication.
Description and hashtags are created separately
The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.
The same products keep coming back.
Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.
Posts and Stories are prepared twice
The same product is laid out separately for the feed and vertical format, even though it can use the same data.
The rollers are put aside for later.
The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.
Ecwid shop integration via Base.
How do products from the Ecwid store get into automated publications?
The Ecwid store makes products available via base., and app.m4w.pl uses their images, names, prices, descriptions, availability and links. The publication configuration remains outside the store panel.
- product photos
- Price and product description
- Categories and manufacturers
- Availability and links
base.passes on the catalogue
I'm choosing a product from the catalogue
FacebookPost · Album · Story · Reels
✓InstagramPost · Carousel · Story · Reels
✓TikTokfilm · preview · approval
→Connect your Ecwid shop to Base.
Use the integration available for the platform and make current products available.
The source of the products is app.m4w.pl.
The token API passes the selected store to the publication panel.
Establish the rules for each day
Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.
Link social media channels
Facebook and Instagram can run automatically, but you send TikTok after preview and approval.
Facebook, Instagram and TikTok for your Ecwid store
Post, Story, reel and TikTok featuring products from the Ecwid store
The exact same product data from the Ecwid store can power a post, a full-screen Story and a short video. The format changes depending on the channel, but it doesn't require rewriting the price, description or link.
POST-PRODUCTION
Automatic post from Ecwid store product
The system selects a product from the Ecwid store according to the rule of the day, adds current data, text, CTA and hashtags, and then publishes it on Facebook or Instagram.
- product selected by category, price and availability
- Current photo, name, price, description and link
- Personal text, CTA and hashtags for the day
New in store ✨ Check the current price and product description.
199 złoty
Story 9:16
Automatic Story from an Ecwid store product
The same product can be shown in a 9:16 vertical format with a price and a call to action to the shop. The post and story are published at one selected time.
- Vertical product presentation 9:16
- current price and go to shop
- Automatic posting to Facebook and Instagram
Your shop
NEW IN STORE199 złoty
PRO VIDEO
PRO VIDEO reel from the Ecwid store product
PRO VIDEO uses product photos and data to prepare a short film for Reels and Video Stories.
- product photo film
- Vertical format ready for Reels
- product selected by the PRO VIDEO rule
PRO VIDEO▶
TikTok
TikTok video from Ecwid store product after approval
The material is prepared automatically, but before sending it to TikTok, the user checks the video, description, visibility, and available settings.
- Video preview before sending
- Description control, visibility, and interaction
- publication via the official API upon approval
▶
Sample Ecwid store publishing week
How to change categories and prices without changing the publication time?
Posts and Stories are published daily at the same time: 10:00 AM. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.
The following plan is an example for Ecwid. Categories and price ranges should be adapted to your actual offering, seasonality, and the products you want to promote first.
Fixed publication time10:00Post + Story
Constant rhythm throughout the week: a post and a Story at 10:00. Products, selection criteria and messages change.
New collection — priced £25–£120; available products only. Text: presentation of new arrivals. Separate CTA and daily hashtags.
Most popular — over £500; available products only. Text: short buying argument. Separate CTA and hashtags for the day.
Promotional price — with regular and promotional prices; only available products. Text: promotion message. Separate CTA and hashtags for the day.
Brand of the week — no price limit; available products only. Text: indication of product benefits. Separate CTA and hashtags for the day.
Seasonal products — up to £199; available products only. Text: PRO VIDEO format. Separate CTA and hashtags for the day.
High margin — from 200 PLN; only available products. Text: availability reminder. Separate CTA and hashtags for the day.
Back to the range — with an active promotion; available products only. Text: a calm weekly roundup. Separate CTA and hashtags for the day.
✓one hour for the whole week · post and Story 10:00 · no separate format settings✓each day · a different category or product group · the rule changes the selection in the Ecwid store✓Price condition · Different interval for the day · Promotion, mid-range or premium segment✓product unavailable · skip · select next item✓No photo · Skip · Do not create an empty publication✓Recently used product · put away · maintain stock rotation✓TikTok · Preview and approval · published only after user decision
Regularity increases the visibility of the Ecwid store
More Ecwid store products can appear in the communicationNews and promotions don't wait for a free hour.
A single post quickly disappears in the stream of content. A steady rhythm allows you to regularly showcase new arrivals, promotions and different categories of the Ecwid store, giving the offer more chances to be noticed on Facebook and Instagram.
Products are more frequently brought back to attention
A regular rhythm creates more moments where the viewer can see the product and go to the shop.
The profile does not appear to be abandoned
Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.
The broader part of the offer is appearing in communications.
Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.
Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.
Shop opening hours30 days of regular attendance
Active automation30days in a sample month
2post + Story
1shop as a current data source
Ecwid store product automation
Remove product selection, description, and deadline management from the task list
You do not give up control over the offer or communication. You set the rules for the Ecwid store, and the system executes the repetitive stages: product selection, data retrieval, text addition, and schedule execution.
Selection of a product from the Ecwid store
The system applies a day rule and skips items that do not meet the conditions.
Fetch current data
Images, name, price, description, availability, and link are pulled from the current product card.
A different category for each day.
Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.
Pricing and promotional terms
Days can use different price ranges, promotional pricing, or the premium segment.
Preparation of publication text
Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.
One hour of fasting and a story
Both formats are published together at 10:00; the user does not set a separate deadline for each channel.
Rotation without continuous repetition
The system can defer recently used products and select subsequent items that meet the criteria.
Reels and TikTok with control
PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.
One configuration instead of daily copying
Set up product rules for the Ecwid store
Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.
</>Ecwid publishing rules
Configuration saved
1
Connection to base.The Token API provides a selected product catalogue.
2
Product sourceSelect the Ecwid store visible in the base catalogue.
3
Monday — new arrivalsThe hours are fixed, and each day may have different categories, prices, promotions, and content.
Without the additional app.m4w.pl module in Ecwid
Publications are configured outside the Ecwid store control panel
Ecwid shop products are provided via Base. Changing the shop's theme or appearance does not require recreating the social media schedule.
i
This does not mean that every platform connects to BaseLinker in the exact same way. You choose the Ecwid connection method in BaseLinker, whereas app.m4w.pl uses a catalogue on the BaseLinker side.
Module app.m4w.pl not found in the shop
You are not adding another plugin responsible for publishing.
Current directory from the base.
The system uses products and fields available in the selected source.
Changes to rules without rebuilding the shop
Categories, schedule and content are edited on the app.m4w.pl website.
Pre-start checks
You decide which products and channels are used.
SOCIAL MEDIA AUTOMATION FOR E-COMMERCE
Connect your Ecwid store products with regular posts
Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.
M4W.pl app - pełna strona →app.m4w.plfull content automation system
Manual work versus Ecwid store automation
What changes after saving publication rules for Ecwid?
On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.
Manually opening the Ecwid shop and selecting a productProduct selected according to the saved daily rule
Downloading image and copying price and linkCurrent data fetched directly from the product card
Checking availability before each publicationThe availability condition automatically skips incorrect items
Writing the description from scratchText, CTA, and hashtags assigned to a specific day
Personal monitoring of posts and storiesOne shared hour and automatic publication of both formats
Promoting the same bestsellers all the timeRotation of categories, prices, brands, and products
Manual preparation of a vertical filmPRO VIDEO creates a product photo reel
Sending a TikTok without the full review processFilm, description and settings checked before approval
Good implementation for an Ecwid store
Three rules of effective Ecwid post automation
These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.
“The biggest saving in an Ecwid shop isn't writing a post faster. It is not having to re-prepare a product that already has photos, a price, a description and a link.”
The product card must contain up-to-date data
The photo, name, price, availability and link are fetched from the product in the Ecwid store. A correct product card is the basis for a successful publication.
Every day should have a specific purpose.
Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.
The format should match the channel
Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.
Two packets and one extension
Start with posts and Stories. Launch the video immediately or add it later.
START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.
Posts, carousels, and Stories
For a shop that wants to regularly showcase products on Facebook and Instagram.
99PLNper month
- Facebook posts and Instagram posts
- Stories and carousels
- filters and schedule
- integration via base.
Posts, Stories, Reels and videos
For a shop that also wants to automatically prepare short product videos.
499PLNper month
- everything from the START package
- product photography films
- Reels and Video Stories
- TikTok after approval
Active START extension
For current START clients who wish to unlock reels without changing configuration.
399PLNper month
- requires active START
- PRO VIDEO unlocks
- retains filters and schedule
- without rejoining the shop
Ecwid store owners' questions
FAQ: Automated posts, Stories and Reels from Ecwid
The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.
Ask about your Ecwid store →Yes. You set one publication time for the whole week, e.g. 10:00, and separate product selection rules for individual days.
No. The Ecwid shop transfers products via baselinkers, and the configuration of posts, Stories and videos is in app.m4w.pl.
Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.
No. The Post and Story are published together at one selected time, which applies for the entire week.
The availability rule can skip a product and select the next item that meets the saved criteria.
Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.
Yes. app.m4w.pl uses current product data provided by the Ecwid shop via base.
No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.
The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.
No. The Ecwid store provides products via base., and the publication settings are located in app.m4w.pl. You do not add a separate app.m4w.pl module to the store's code or template.
Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.
The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.
Ecwid store products can regularly work in social media
Set up automatic posts and Stories featuring Ecwid products
Connect your Ecwid shop via Base, select categories and one time slot that applies for the whole week. START publishes posts and Stories, and PRO VIDEO adds Reels and TikTok videos for approval.