EN 
PL 
NewCity jacket199 złoty
Comarch e-Sklep → base. → app.m4w.pl
Automated posts and reels from Comarch e-Sklep products on Facebook, Instagram and TikTok
Instead of choosing a product every day and building a publication from scratch, you set rules for your Comarch e-Shop: category, availability, price, text and time. The system generates posts and Stories, and PRO VIDEO prepares short videos.
✓Current photos, prices, and links from the Comarch e-Sklep store
✓One chosen hour of fasting and a Story for the whole week
✓Facebook and Instagram automatically · TikTok after approval
Official integration of app.m4w.pl with base.
without the app.m4w.pl module in the shop
Product catalogueComarch E-Shop
BestsellerTrainers£49.36
RecommendedPerfume No. 04159 Polish złoty
AvailableCity Pro Backpack£35.90
Your shopPost i: Chosen hour
•••New in store ✨ Discover the premium urban jacket and check the current price and product description.
Current price199.00 PLN
You run a shop on the Comarch e-Sklep platform.
Products in the Comarch e-Sklep are up to date. They only appear on social media when time permits.
The products in the Comarch e-Sklep shop already have names, photos, prices, descriptions and links. The problem isn’t a lack of content, but the time needed to select a product every day, prepare the text, add hashtags, create a Story and keep track of posts.
The product needs to be chosen again.
It is already described in the Comarch e-Sklep store, but before publication, you still need to find the card, photo, price, and link.
Customer service is a priority
Orders, messages and offer updates are more urgent, so the post is most often pushed back.
Every format requires a subsequent step
After preparing the post, there's still the Story, and with video materials, also the selection of the product and checking the video.
A lack of rhythm limits the use of the offer
The same products keep reappearing in communications, while new arrivals, promotions and entire categories remain invisible.
Automation for Comarch e-Sklep shop owners
The Comarch e-Sklep promotion should not depend on free time.
The person responsible for marketing returns to the Comarch e-Shop before each publication. When the current sales service takes up a day, posts, Stories, and Reels are prioritised.
Can products from the Comarch e-Sklep shop be posted regularly on social media?
Yes. Connect the Comarch e-Sklep store via base., set one hour for posts and Stories for the whole week, and other rules for the following days. app.m4w.pl selects the product, retrieves current data, and carries out publications on Facebook and Instagram; TikTok remains for approval.
Comarch e-Sklep products as a single data source
The name, photos, price, description, availability and link remain updated in the shop; you do not create a second version of the offer.
One chosen hour for the whole week
Posts and Stories are published together at 9 AM. Categories, prices, texts, CTAs, and hashtags change between days.
Most of the offer reaches the recipients.
Rotation rules allow for the regular display of new products, promotions, brands, and selected product groups.
Post, Story, and Reel from one product
Facebook, Instagram and TikTok use the same product data, but present it in a channel-appropriate format.
Comarch e-Sklep owner and marketing problem
What is blocking regular posts and Stories from the Comarch e-Sklep?
The product is already described in the Comarch e-Sklep store, but before publication, someone still needs to find it, download the photo, check the price, prepare the text, link, and hashtags. This repetitive work competes with orders and customer service.
Searching for the product again
The publication person opens Comarch e-Shop, selects an item, downloads photos, copies the price, and checks the link.
Current service beats plan
Orders, customer queries and updating the offering usually take priority over preparing the next publication.
Description and hashtags are created separately
The post text, CTA, and hashtags are prepared outside the shop, which makes it easy for the price to be out of date or the link to be incorrect.
The same products keep coming back.
Without rotation rules, single bestsellers are most often promoted, and a large part of the offering remains invisible.
Posts and Stories are prepared twice
The same product is laid out separately for the feed and vertical format, even though it can use the same data.
The rollers are put aside for later.
The short film requires additional preparation, so it is removed from the schedule when there is insufficient time for ongoing shop duties.
Integration of Comarch e-Sklep via Base.
From products in Comarch e-Sklep to posts, Stories and Reels
The Comarch e-Sklep shop makes products available via base., whilst app.m4w.pl uses their photos, names, prices, descriptions, availability and links. The publication settings are managed outside the shop’s control panel.
- product photos
- Price and product description
- Categories and manufacturers
- Availability and links
base.passes on the catalogue
I'm choosing a product from the catalogue
FacebookPost · Album · Story · Reels
✓InstagramPost · Carousel · Story · Reels
✓TikTokfilm · preview · approval
→Connect Comarch e-Sklep with base.
Use the integration available for the platform and make current products available.
The source of the products is app.m4w.pl.
The token API passes the selected store to the publication panel.
Establish the rules for each day
Select categories, availability, price ranges, promotions, manufacturers, texts and hashtags.
Link social media channels
Facebook and Instagram can run automatically, but you send TikTok after preview and approval.
Facebook, Instagram and TikTok for Comarch e-Sklep store
One product from the Comarch e-Sklep shop, several publication formats
The same product data from the Comarch e-Sklep store can be used to populate a post, a full-screen Story, and a short video. The format changes depending on the channel, but it doesn't require re-writing the price, description, or link.
POST-PRODUCTION
Automatic product post from the Comarch e-Sklep shop
The system selects a product from the Comarch e-Sklep shop in accordance with the ‘product of the day’ rule, adds the latest details, text, CTA and hashtags, and then posts it on Facebook or Instagram.
- product selected by category, price and availability
- Current photo, name, price, description and link
- Personal text, CTA and hashtags for the day
New in store ✨ Check the current price and product description.
199 złoty
Story 9:16
Automatic Story from Comarch e-Sklep product
The same product can be shown in a 9:16 vertical format with a price and a call to action to the shop. The post and story are published at one selected time.
- Vertical product presentation 9:16
- current price and go to shop
- Automatic posting to Facebook and Instagram
Your shop
NEW IN STORE199 złoty
PRO VIDEO
PRO VIDEO roller from the Comarch e-Sklep shop
PRO VIDEO uses product photos and data to prepare a short film for Reels and Video Stories.
- product photo film
- Vertical format ready for Reels
- product selected by the PRO VIDEO rule
PRO VIDEO▶
TikTok
TikTok film from a Comarch e-Sklep store product after approval
The material is prepared automatically, but before sending it to TikTok, the user checks the video, description, visibility, and available settings.
- Video preview before sending
- Description control, visibility, and interaction
- publication via the official API upon approval
▶
Comarch e-Sklep publishing example week
Seven days, one hour and other products from the Comarch e-Sklep shop
Posts and Stories are published daily at the same time: 09:00. Instead of setting separate deadlines for formats, you change the category, price range, promotion, manufacturer, text, CTA, and hashtags.
The plan below is an example for Comarch e-Sklep. The categories and price ranges should be tailored to your actual product range, seasonal trends and the products you wish to promote as a priority.
Fixed publication time09:00Post + Story
Steady rhythm throughout the week: post and Story at 09:00. Products, selection criteria, and messages change.
New products — from 200 PLN; only available products. Text: presentation of new arrivals. Separate CTAs and hashtags for the day.
Bestsellers in the category — with an active promotion; only available products. Text: short buying argument. Separate CTA and hashtags for the day.
Current promotions — in the range of 100–500 PLN; in-stock items only. Text: promotion announcement. Separate CTAs and hashtags for the day.
Featured products — over 500 PLN; in-stock products only. Text: highlight product benefits. Separate CTA and hashtags for the day.
Seasonal offer — featuring both regular and promotional prices; only in-stock products. Text: PRO VIDEO format. Separate CTAs and hashtags for the day.
End of line — no price limit; only available products. Text: availability reminder. Separate CTA and hashtags for the day.
Replenished products – up to PLN 199; only available products. Text: calm summary of the week. Separate CTAs and hashtags for the day.
✓One hour for the whole week · Post and Story 9:00 AM · no separate format settings✓every day · a different category or product group · a rule changes the selection in the Comarch e-Sklep shop✓Price condition · Different interval for the day · Promotion, mid-range or premium segment✓product unavailable · skip · select next item✓No photo · Skip · Do not create an empty publication✓Recently used product · put away · maintain stock rotation✓TikTok · Preview and approval · published only after user decision
Regularity increases the visibility of the Comarch e-Sklep store
More opportunities for customers to see Comarch e-Sklep productsEach day can show a different part of the shop.
Pojedynczy post szybko znika w strumieniu treści. Stały rytm pozwala regularnie pokazywać nowości, promocje i różne kategorie sklepu Comarch e-Sklep, dzięki czemu oferta otrzymuje więcej szans na zauważenie na Facebooku i Instagramie.
Products are more frequently brought back to attention
A regular rhythm creates more moments where the viewer can see the product and go to the shop.
The profile does not appear to be abandoned
Current posts and Stories show that the shop is operating, expanding its offer, and remains available to customers.
The broader part of the offer is appearing in communications.
Category rotation, prices, manufacturers, and promotions limit the continuous display of the same items.
Regularity increases the number of opportunities to encounter an offer, but it does not guarantee a specific reach or sales. Results also depend on the quality of the offer, content, audience, and platform algorithms.
Shop opening hours30 days of regular attendance
Active automation30days in a sample month
2post + Story
1shop as a current data source
Automatyzacja produktów sklepu Comarch e-Sklep
Jak automatyzacja wykorzystuje produkty ze sklepu Comarch e-Sklep?
Nie oddajesz kontroli nad ofertą ani komunikacją. Ustalasz zasady dla sklepu Comarch e-Sklep, a system wykonuje powtarzalne etapy: wybór produktu, pobranie danych, dodanie tekstu i realizację harmonogramu.
Wybór produktu ze sklepu Comarch e-Sklep
The system applies a day rule and skips items that do not meet the conditions.
Fetch current data
Images, name, price, description, availability, and link are pulled from the current product card.
A different category for each day.
Monday could promote new arrivals, Wednesday promotions, and the weekend a selected brand or product group.
Pricing and promotional terms
Days can use different price ranges, promotional pricing, or the premium segment.
Preparation of publication text
Attached to the product is a dedicated intro, CTA, outro, and a set of hashtags.
One hour of fasting and a story
Both formats publish together at 9:00 AM; the user does not set a separate deadline for each channel.
Rotation without continuous repetition
The system can defer recently used products and select subsequent items that meet the criteria.
Reels and TikTok with control
PRO VIDEO prepares the film, and the TikTok publication only follows user preview and decision.
One configuration instead of daily copying
Ustaw reguły produktów dla sklepu Comarch e-Sklep
Categorise the items, manufacturers, availability, prices, promotions, descriptions, and one publication time. Each day can select a different offer from the range.
</>Reguły publikacji Comarch e-Sklep
Configuration saved
1
Connection to base.The Token API provides a selected product catalogue.
2
Product sourceWybierz sklep Comarch e-Sklep widoczny w katalogu base.
3
Monday — new arrivalsThe hours are fixed, and each day may have different categories, prices, promotions, and content.
Bez dodatkowego modułu app.m4w.pl w Comarch e-Sklep
Publikacje są konfigurowane poza panelem sklepu Comarch e-Sklep
Produkty sklepu Comarch e-Sklep są udostępniane przez base. Zmiana motywu lub wyglądu sklepu nie wymaga odtwarzania harmonogramu social media.
i
Nie oznacza to, że każda platforma łączy się z base. identycznie. Sposób połączenia Comarch e-Sklep wybierasz w base., natomiast app.m4w.pl korzysta już z katalogu po stronie base.
Module app.m4w.pl not found in the shop
You are not adding another plugin responsible for publishing.
Current directory from the base.
The system uses products and fields available in the selected source.
Changes to rules without rebuilding the shop
Categories, schedule and content are edited on the app.m4w.pl website.
Pre-start checks
You decide which products and channels are used.
SOCIAL MEDIA AUTOMATION FOR E-COMMERCE
Połącz produkty sklepu Comarch e-Sklep z regularnymi publikacjami
Facebook and Instagram can receive posts and Stories automatically. PRO VIDEO prepares reels, and TikTok maintains a preview and approval stage.
M4W.pl app - pełna strona →app.m4w.plfull content automation system
Ręczna praca a automatyzacja sklepu Comarch e-Sklep
Co zmienia się po zapisaniu reguł publikacji dla Comarch e-Sklep?
On the left are actions repeated with each publication. On the right, the same stages are recorded as rules and executed without re-preparing the product.
Ręczne otwieranie sklepu Comarch e-Sklep i wybór produktuProduct selected according to the saved daily rule
Downloading image and copying price and linkCurrent data fetched directly from the product card
Checking availability before each publicationThe availability condition automatically skips incorrect items
Writing the description from scratchText, CTA, and hashtags assigned to a specific day
Personal monitoring of posts and storiesOne shared hour and automatic publication of both formats
Promoting the same bestsellers all the timeRotation of categories, prices, brands, and products
Manual preparation of a vertical filmPRO VIDEO creates a product photo reel
Sending a TikTok without the full review processFilm, description and settings checked before approval
Dobre wdrożenie dla sklepu Comarch e-Sklep
Trzy zasady skutecznej automatyzacji postów z Comarch e-Sklep
These are practical conditions for a correct process, not a promise of a sales result. The better the product data and day rules are prepared, the fewer manual exceptions the schedule will require.
“Największą oszczędnością w sklepie Comarch e-Sklep nie jest szybsze napisanie posta. Jest nią brak potrzeby ponownego przygotowywania produktu, który już ma zdjęcia, cenę, opis i link.”
The product card must contain up-to-date data
Zdjęcie, nazwa, cena, dostępność i link są pobierane z produktu w sklepie Comarch e-Sklep. Poprawna karta produktu jest podstawą poprawnej publikacji.
Every day should have a specific purpose.
Instead of one rule for the whole week, it's better to split new arrivals, promotions, categories, manufacturers, and price ranges into separate days.
The format should match the channel
Facebook and Instagram can receive posts and Stories automatically. Reels uses vertical video, and TikTok leaves the preview and final approval to the user.
Two packets and one extension
Start with posts and Stories. Launch the video immediately or add it later.
START supports regular product publications. PRO VIDEO adds videos. An active START user can extend their account without re-linking the shop.
Posts, carousels, and Stories
For a shop that wants to regularly showcase products on Facebook and Instagram.
99PLNper month
- Facebook posts and Instagram posts
- Stories and carousels
- filters and schedule
- integration via base.
Posts, Stories, Reels and videos
For a shop that also wants to automatically prepare short product videos.
499PLNper month
- everything from the START package
- product photography films
- Reels and Video Stories
- TikTok after approval
Active START extension
For current START clients who wish to unlock reels without changing configuration.
399PLNper month
- requires active START
- PRO VIDEO unlocks
- retains filters and schedule
- without rejoining the shop
Pytania właścicieli sklepów Comarch e-Sklep
FAQ: automatyczne posty, Stories i rolki z Comarch e-Sklep
The answers concern one hour of fasting and Stories, category rules and prices, Meta automatic posts, PRO VIDEO reels, and TikTok after approval.
Zapytaj o swój sklep Comarch e-Sklep →Yes. You set one publication time for the whole week, e.g. 09:00, and separate product selection rules for individual days.
No. Comarch e-Sklep provides products through base., and the configuration of posts, Stories and videos is located at app.m4w.pl.
Yes. You can change the category, manufacturer, availability, price range, promotion, text, CTA and hashtags.
No. The Post and Story are published together at one selected time, which applies for the entire week.
The availability rule can skip a product and select the next item that meets the saved criteria.
Yes. PRO VIDEO prepares vertical videos from product photos and data for Reels and Video Stories.
Yes. app.m4w.pl uses current product data provided by the Comarch e-Sklep shop via base.
No. The video goes for review, settings configuration, and conscious approval before it is submitted via the official TikTok API.
The system prepares the video and publication screen. The user checks the preview, description, visibility, comments, Duet, Stitch and content tags, then consciously approves the submission via the official TikTok API.
No. Comarch e-Sklep provides products through base., and publication settings are in app.m4w.pl. You do not add a separate app.m4w.pl module to the code or the store template.
Yes. You can use selected Facebook and Instagram connections, set up how to build the description, CTA, link, price, and hashtags, and change the rules for subsequent days.
The publication draws on the latest product data supplied by the base. When the price or availability is updated in the store's source, subsequent product selections may take into account the new values.
Produkty sklepu Comarch e-Sklep mogą regularnie pracować w social media
Uruchom automatyczne posty i Stories z produktów Comarch e-Sklep
Połącz sklep Comarch e-Sklep przez base., wybierz kategorie i jedną godzinę obowiązującą przez cały tydzień. START publikuje posty i Stories, a PRO VIDEO dodaje rolki oraz filmy TikTok do zatwierdzenia.