EN 
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SOCIAL MEDIA AUTOMATION FOR E-COMMERCE
Your shop can publish itself UGC posts and reels of products.
The START package automatically creates and adds posts and Stories from products on Facebook and Instagram. The PRO VIDEO package additionally creates videos – Reels – and publishes them on FB, IG, and TikTok.
Official integration in the base directory.
Product Data Directly from Your Store
Your Publishing Rules
Increased shop visibilityProducts are regularly delivered to customers
Connect Your Store Using
Base.
WooCommerce
PrestaShop
Shopify
Shopkeeper
IdoSell
Sky-Shop
ShopGold
Magento
Selly
Wix
+ 75 more
✓OFFICIAL INTEGRATION
Base.
Visible in the base integration directory.E-commerce Technology Partner
Available in the official base catalogue.
You connect your base. account with app.m4w.pl and use the shop's catalogue for automatic posts and Stories. Thanks to the base. ecosystem, the system can support shops based on platforms including PrestaShop, WooCommerce, Shopify, Shoper, IdoSell, Sky-Shop, ShopGold, Magento, Selly, Wix, and dozens more.
See app.m4w.pl in the base directory.
REAL SYSTEM, NOT JUST ANOTHER CONTENT GENERATOR
Your products are already there.
Your products are already there.
Don't do the same work twice.
app.m4w.pl uses the product photos, names, prices, links, brands, and categories you already have. You define the publishing rules, and the system takes care of the repetitive work.
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Store & Products
The system retrieves data from a directory shared by base. It supports 85 shop platforms, and product data remains managed where you list your products.
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</>
app.m4w.pl
Filters your products, generates descriptions, selects images, and manages your publishing schedule.
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Social media
Facebook, Instagram and TikTok can publish automatically. You can also turn on an approval mode to check every video before publishing.
A DAILY CHALLENGE FOR STORE OWNERS
Is the shop ready?
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Is the shop ready?
Social media still require a lot of work.
Every manual post means finding product images again, copying names, prices, and links, writing descriptions, and uploading content separately to each social platform. As soon as daily orders and customer service take priority, consistent publishing is usually the first thing to disappear.
Repeating the Same Data
Your product data already exists, but you still have to copy it into every post.
Inconsistent Posting
You publish when you have time—not when your marketing plan requires it.
Underused Product Catalog
A large part of your catalog is never shown to your audience on social media.
Video Content Gets Delayed
Creating Reels takes extra editing, so they often never get published.
Every Post Starts from Scratch
- downloading product images
- copying product name, price, and link
- writing captions and hashtags
- uploading separately to each platform
- no posts when you're too busy
- extra editing for Reels and videos
One Setup. The System Does the Rest.
- products synced directly from your store
- filters decide what gets published
- captions are generated using your rules
- the schedule keeps your publishing consistent
- posts and Stories are published to your profiles
- PRO also creates vertical videos
Automation Active
Regularity builds presence
More opportunities to see the product.
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02
03
Regularity increases the number of opportunities to interact with the offer, but it does not guarantee specific reach or sales – these also depend on the quality of the offer, the audience, and the platform's algorithms.
More opportunities to see the product.
A profile that looks active and credible.
A shop doesn't gain credibility from a single post every few weeks. It builds it through a current offer, a repeatable publishing rhythm, and a consistent presence where customers spend their time.
Products are more frequently brought back to attention
A regular rhythm gives the catalogue more points of contact with the potential customer.
The profile does not appear to be abandoned
Current publications show that the shop is operational, expanding its offerings, and remains accessible.
The client sees a wider part of the catalogue
Category, manufacturer and product rotation limits the promotion of the same items all the time.
Directory visibility schedule30 days of regular attendance
Active automation
constant presenceirregularly
occasional publicationsregular product rhythm
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Current offerMore points of contactConsistent shop profile
You configure once
From store integration to regular publications.
Without extensive implementation and without daily monitoring of further channels.
⌁
Connect shop
Connect your platform to base., then your base. account to app.m4w.pl. The same process supports 85 shop platforms without installing the app.m4w.pl module in the shop.
☷
Select products
Establish categories, manufacturers, price ranges, availability, and product rotation.
◷
Set the schedule
Specify days, times, publication formats, additional text, and hashtags.
✓
Run automation
The system automates posts on Facebook, Instagram, and TikTok. For videos, you can choose full automation or a pre-publication approval mode.
You set everything up in one panel
You don't buy a promise.
You don't buy a promise.
You are given a working system.
The panel guides you from the base API connection, through category and manufacturer selection, to publication days, times, and channels. The interface below shows the logic of the actual system settings.
Step 2
INTEGRATION WITH BASE.
Configuration saved
ConnectionPaste your base API token and connect the product catalogue.
Product SourcingIndicate the magazine, shop, and platform used for link building.
Schedule, category and contentEach day can have its own filters, category, description, and publication time.
MondayEnabled
✓ base. returned 137 categoriesChoose a category
CATEGORIES: NEWS AND PROMOTIONS
NewsSalesBestsellersAccessories
Manufacturers:All active brandsOnly available products
TuesdayEnabled
✓ base. returned 137 categoriesChoose a category
CATEGORY: BESTSELLERS
NewsSalesBestsellersAvailable
Manufacturers:Selected brandsProduct rotation
Combine the base directory.The Token API provides access to current photos, prices, names, and availability.
Choose a source and platformWarehouse, external shop, WooCommerce, PrestaShop and other platforms.
Establish each day separatelyCategories, manufacturers, filters, description, hashtags, and publication time.
No daily maintenance checks
You automate execution.
You automate execution.
You are not giving up control of the offer.
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Data retrieved directly from the directory
Name, photos, price, sale price, manufacturer, category and product link can automatically appear in the publication.
⌁
Precision filters
Choose categories, manufacturers, keywords, price range and product availability.
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Schedule
Establish specific days and times and maintain regularity without manual reminders.
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Product rotation
Publish the latest items or draw products according to set conditions.
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Many photos
Create Facebook albums and Instagram carousels from product photography.
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Descriptions, CTAs and hashtags
Combine catalogue data with your own texts, calls to action and hashtag sets.
▶
Automatic video
In the PRO package, product photos and data can be converted into ready-made vertical videos.
Each channel has a different role
One item from the shop.
One item from the shop.
Several formats and places for customer contact daily.
The START package maintains a regular presence on Facebook and Instagram, including posting Stories. PRO VIDEO adds automatically prepared vertical videos and Reels to Facebook, Instagram, and TikTok - automatically or after prior user approval.
START + PRO
Regularly showcase products to followers and drive traffic directly to the shop's offering.
- product posts with link
- photo albums
- automatic Facebook Stories
- Reels in the PRO VIDEO package
START + PRO
Utilise catalogue photos in posts, carousels, and Stories without re-exporting.
- Product posts
- Product photo carousels
- automatic Instagram Stories
- Reels in the PRO VIDEO package
PRO VIDEO
TikTok and vertical video
The product's photos and data are turned into a short 9:16 video. You can choose automatic publishing or a material approval mode before sending.
- automatic product video creation
- Material preview and description editing
- Privacy, comments, Duet and Stitch settings
- Switching between automatic and manual video approval
Check the product
This is not just a publication calendar.
app.m4w.pl creates content based on the products already in your shop.
PRO VIDEO Package · activation upon payment
From the product photos
From the product photos
to the finished film and publication.
PRO VIDEO uses photos and catalogue data and builds vertical 9:16 content. Facebook Reels, Instagram Reels and TikTok can be published automatically. You can also enable approval mode to check the video, description and settings before publishing.
- ✓ Vertical 9:16 format, prepared for mobile devices
- ✓ Images, product name, price, and CTA in one asset
- ✓ One video can be used on Reels and prepared for publication on TikTok
- ✓ Generation and publication status visible in the panel
Why doesn't PRO VIDEO have a 14-day trial?
Generating and rendering video incurs a real cost from the very first clip, which is why the package for £98.98 It activates upon payment.
ProductPhotos · Name · Price
Film templatelayout · text · animation
RenderingReady MP4 file 9:16
MP4
PublicationFacebook, Instagram i TikTok · automatycznie lub po zatwierdzeniu
Your shop
New in store199.00 PLN
Publication mode setAutomatic publication or approval of a video before submission
TikTok publication in accordance with the official API
Post to TikTok
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Post to TikTok
with full control.
The application automatically prepares ready-made material based on the store's products. Before the video is sent to TikTok, the user sees a publication screen and makes the final decision.
Watch the video preview
You check the finished material before it goes on the TikTok account.
Edit description
Can you improve the caption, hashtags, and accompanying message for the post.
Choose privacy settings
You are choosing one of the options available for the linked TikTok account.
Configure interactions
You decide on comments, Duet and Stitch features according to your account settings.
Mark commercial content
Can you indicate the content of your own brand or sponsored material and confirm the music usage policy.
Select publishing mode
Enable automatic publishing or an approval mode where you approve the video before submitting it.
Publication on TikTok adheres to the TikTok Content Posting API requirements and maintains full user control over every piece of content posted.
Linked account@twojsklep
New in store
199.00 PLN
9:16 video preview
Mark commercial contentOwn brand or sponsored content
Each product receives its own scene
It doesn't just create videos.
9:16 and 16:9Reels, Video Stories, and landscape version
around 8 sA short, dynamic product presentation
audio / no audioSound, watermark, price, and custom CTA
publication suitable for the channelFacebook, Instagram i TikTok · automatycznie lub po zatwierdzeniu
Start PRO VIDEO 699 zł £98.98 →
It doesn't just create videos.
The prompt gives the film atmosphere, movement and story.
PRO VIDEO uses photos and product descriptions from the store to create a short animated scene. You do not record, edit, or export files manually.
Scene prompt example
„Luxury perfume in front of a Christmas shop window. Lightly falling snow, warm lights, slow product rotation, and subtle camera movement.”
app.m4w.pl · scene generated from product
Christmas noveltyProduct brought to life by a promptCheck in store
▶9:16
Actual product videos
See products in real-life footage UGC
Films created automatically based on products from online shops.
Swipe thumbnails
MP4
MP4
MP4
FILMIC UGC · PRODUCT TAKING CENTRE STAGE
Your product is gaining. Presenter, voice and story.
From the photos and product description, a natural UGC reel is created. A fitting presenter showcases the offer in an appropriate scene and talks about its most important benefits in Polish.
Product 1:1
Polish dialogue
9:16
See real UGC reels
The product remains the main star of the film
</>
Product from the shop
Product recognised
Photos · Description · Advantages
</> app.m4w.pl
UGC
The presenter is speaking Polish
„Look how comfortable this pram is to push.”
Selection of presenter and stage
9:16
Scene set
of the product and the recipient
Natural Polish voice
Benefits instead of specifications
Ready UGC Reel
For your approval
01ProductPhotos and description
02Presenterscene and dialogue
03Ready rollfor approval
wozek-espiro-miloo
MiloBaby Store
BESTSELLER
Product filmSee the buggy in use
Pushchairs · ESPİRO
Espiro Miloo Way 217 Stroller
A comfortable pushchair that’s easy to manoeuvre and features full suspension.
£1,990.00
COLOUR Way 217 Beige
Available · ships in 24 hrs
12.8K
1/ 11
Widget for product reels in your shop
More views Of your products.
Finished reels return to your shop. The customer scrolls through them like Reels, discovers new products, and with one click goes directly to the presented product.
On the homepage and product pages
The rollers work exactly where the customer makes the decision.
Scrolling that everyone already knows
The next films are watched naturally, in one go.
From inspiration straight to product
Name, price and link lead directly to the offer.
A film works in many places
On social media, on the website and on product pages.
See how the widget works in stores
More product interaction without leaving the shop
Homepage rollers
Product matching
Go straight to the offer
Full convenience on your phone
85 online shop platforms connected via base.
Choose your shop's platform.
Choose your shop's platform.
Go to the dedicated integration page.
Each tile leads to a separate app.m4w.pl subpage prepared for a specific platform. There you will find how to connect with base., automatic posts, Stories, product Reels, TikTok, and benefits tailored to the owner of that particular store.
85
platform in the directory
app.m4w.pl
app.m4w.pl
Data sourceShop platform
products, prices, descriptions and photos
Directory connectionA single integration gateway
without installing the app.m4w.pl module in the shop
Automationapp.m4w.pl
filters, schedule, posts and video
Ready formatsFacebook, Instagram and TikTok
Post · Story · Reel · Film
Shops with a physical catalogue profit the most.
app.m4w.pl was created for whom?
The system provides the greatest value where there are many products, the offer changes, and manual social media management competes with the daily work of the shop.
Owner-run shop
You don't need to detach yourself from orders, customer contact, and logistics every day. Customers see that your shop is trustworthy.
Benefit: regularity without hiring additional staff.Large or varied assortment
News, promotions, and products from selected categories can regularly be sent out in communications.
Benefit: more of the catalogue actually appears on social media.Wholesale and B2B sales
You can be reminded of available offers, brands and product groups without manually creating each entry.
Benefit: constant exposure to a wide range of offerings.E-commerce agency
Automation is taking over repetitive publications, allowing the team to focus on campaigns and special content.
Benefit: less operational work per client.
This is not an ordinary post planner
The traditional planner awaits ready content.
The traditional planner awaits ready content.
app.m4w.pl starts with a product from the shop.
In the classic tool, you still need to prepare the graphic, description, and link. Here, the starting point is the current shop catalogue with the latest products and the rules which you define once.
Choose automation methodA simple planner
app.m4w.pl
Content source
ready post from user
products from the shop
Photos and data
added manually
downloaded automatically
Offer selection
Each time manual
Filters and rules
Regularity
It depends on the content prepared
I'm watching her schedule
Product videos
You must provide a ready file
PRO makes them from products
Upon automation launch
The shop provides data.
The shop provides data.
app.m4w.pl turns them into ready-to-publish materials.
You no longer need to do the same work twice between the product catalogue and social media.
The system retrieves images, names, prices, links and other data according to the set rules.
A post, album, carousel, Story or vertical video is created based on the selected package.
You can see if the material has been prepared, processed, and published. For TikTok, the panel also shows the selected mode: automatic or with video acceptance.
Actual customer publications
See what the products look like after publication.
These are not advertising mock-ups. Below you will see examples of posts, albums, carousels and Stories created from real shop catalogues.
- ✓ Images downloaded directly from the product card
- ✓ Single posts and multi-photo publications
- ✓ various industries, categories and product formats
- ✓ publication as per shop schedule
LIVE Examples from shop profiles
Real shop experiences
Shop owners' opinions:
Shop owners' opinions:
„It's an absolute game changer in post automation.“
Every review shows a different way of using the system: WooCommerce, PrestaShop, base. integration, a large product catalogue, and daily publishing of Stories and videos.
WooCommercehurtowniaperfum.com.pl
★★★★★The WooCommerce plugin is an absolute game changer for automating posts and Stories on Facebook and Instagram. Thanks to it, our wholesale products are regularly promoted on social media without any effort. Automatic publishing ensures that our offer remains visible to customers, increasing interest and sales. Plus, we save a lot of time that we can invest in growing our business. This is a must-have for anyone looking to effectively promote their online store!
PrestaShopSklepMotocyklowyPabianice.pl
★★★★★Ever since we started using the Media4Web module for PrestaShop, adding posts to Facebook and Instagram Stories has become incredibly easy. The module actually automates the entire process, which is particularly beneficial in our case, as we have many new products in our offering. Thanks to daily publishing, products are much more visible, and the time saved is enormous. I recommend it to everyone looking for modern solutions for their online shop!
PrestaShopSklepUrwis.pl
★★★★★The Media4Web module for PrestaShop is an amazing tool that has revolutionised our approach to social media. The posts generated by the module look great, especially with the option to add multiple photos, which attracts customers' attention. Stories are an added bonus and fit perfectly with current marketing trends. The interface is simple to use, and the effects are visible almost immediately. It's a great solution for any shop looking to increase its visibility and engage customers on Facebook and Instagram!
Base integration.wikoria.pl
★★★★★We use the app.m4w.pl integration with Base. and it’s a really great solution for shops with a large inventory. Our products rotate all the time, and the system automatically selects and publishes them on Facebook and Instagram – without any extra work on our part. This keeps our profiles constantly active, and customers see the current offer. It’s simple to configure, works stably, and saves a lot of time that we can dedicate to processing orders.
Long-term e-commerce collaborationRed Bird Ltd.
★★★★★As a distributor and owner of several online shops, we have been cooperating with the Media4Web agency for several years now. We recommend working with Mr Łukasz as a professional partner with experience and interesting ideas. Media4Web is characterised by expertise, professionalism, and personal commitment. Projects are carried out efficiently and without reservations, according to the individual needs of the client.
Calculate the cost of manual routines
One product per day.
One product per day.
A whole publication rhythm emerges in a month.
Let's assume a simple scenario: you showcase one product daily as a post and a Story. app.m4w.pl uses the same catalogue and schedule, and you don't manually repeat this work thirty times.
- ✓ special posts and campaigns can still be created manually
- ✓ The system takes over the regular, product communication layer.
- ✓ The catalogue also remains active on busy order days.
Example monthDaily post + Product story
active scheduleGoWtShriCzechPtSoAnd
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Product post Product story
Manually450 minutes of repetitive tasks
From app.m4w.plYou are configuring the rules, and the schedule watches over the month
Start99 PLN per month
The system does not replace strategy. It removes routine that should not be taking up the shop owner's time.
Two packets and one extension
Start with regularly publishing posts.
Start with regularly publishing posts.
You can start the video immediately or add it later.
START and PRO VIDEO are all-inclusive packages. The START → PRO VIDEO expansion pack is exclusively for individuals who already have START active and want to UPGRADE to unlock video features without reconfiguring their store.
Special price reserved for base customers.
There is:
03days
:
00hours.
:
00less
:
00second.
Start
Automatic Posts and Stories
Base price
199 złoty
You're saving 100 PLN
99
PLNper month
For shops that want to regularly showcase products on Facebook and Instagram without daily content creation.
- ✓ Around 30 automatic product publications per month — one per day
- ✓ Regularly increasing the visibility of your shop's offer on social media
- ✓ Automatic posts on Facebook and Instagram
- ✓ Facebook and Instagram Stories
- ✓ Albums and carousels with multiple photos
- ✓ Schedule of days and times
- ✓ Category, manufacturer, price and availability filters
- ✓ Integration via base.
- ✓ 85 platform shops by base.
- ✓ Expert Support
The most complete option
PRO VIDEO
Posts, Stories, Reels and product videos
Base price
699 zł
You save 200 PLN
299
PLNper month
For new clients who want to combine automatic publications with the generation of short product videos from the outset.
- ✓ Everything from the START package
- ✓ Approximately 30 videos generated and published monthly — on social media and the shop's website
- ✓ Greater visibility for the shop's offer through regular video publications
- ✓ Films made from product photos and descriptions
- ✓ Facebook, Instagram and TikTok Reels and Video Stories
- ✓ 9:16 and 16:9 formats
- ✓ Custom prompt, scene style, audio and watermark — match videos to campaigns, promotions and sales occasions
- ✓ Publication mode: video approval before publication or full automation
- ✓ UGC videos in creators' natural style – ready to promote products
- ✓ Video widget for store — presents product videos directly on the page
For Active Start
START → PRO VIDEO
Video feature unlocking extension
Base price
599 zł
You save 200 PLN
199
PLNper month
Is START already yours? The add-on expands your current account with PRO VIDEO features and retains your connected shop, filters, and schedule.
Active START+Video extension=PRO VIDEO Functions
- ✓ Automated product videos
- ✓ Reels and Video Stories
- ✓ Scenes controlled by your own prompt
- ✓ 9:16 and 16:9
- ✓ Audio, silent mode and watermark
- ✓ Without reconnecting the shop
- ✓ Without replaying START schedules
Do you want to check the posts and Stories first?
I choose START →
Select START and take advantage of the 14-day free trial.
Do you also need films straight away?
I'm choosing PRO VIDEO →
Choose the full PRO VIDEO as one subscription.
Do you already have START active?
Add video features
Purchase an extension and unlock video features for your current account.
How does the extension work?
This is not a third independent package. It's a transition from START to PRO functionality.
START remains active, and the extension adds video generation, Reels, Video Stories, prompts, and product scenes on the same account. You do not need to reconnect your store or set up publishing from scratch.
Your GO99 Polish zlotych
+
Extension£80.05
=
Total298 Polish Zlotyper month
i
A new client who needs a video from scratch should choose PRO VIDEO full. The add-on is mainly for current START users who want to expand an existing account.
You check the configuration, posts and Stories before the first payment.
The full package includes launching publications and paid video generation.
Unblocks the video without changing the existing product source and schedule.
Function Comparison
Start
PRO VIDEO
Extension
Facebook and Instagram - product posts
✓
✓
ze START
Facebook and Instagram Stories
✓
✓
ze START
Carousels, schedules, and product filters
✓
✓
ze START
Automated product videos
—
✓
✓
Facebook, Instagram and TikTok Reels and Video Stories
—
✓
✓
Prompt, scene, audio, watermark, 9:16 and 16:9
—
✓
✓
Publication mode: automatic or with video approval
—
✓
✓
Requires active START
—
—
YES
Trial period
14 days
—
—
What happens after selecting a package?
From purchase to first automation.
You do not end up with an empty panel. The next steps are organised according to the system's logic.
▣
You register an account and choose a package
START is launched with a trial period. PRO VIDEO is activated after payment.
⌁
You're connecting the product source
base. passes to app.m4w.pl a directory from one of the 85 supported shop platforms. The connection maintains one consistent configuration method regardless of the shop engine.
f
Authorise social media accounts
You connect the required profiles and select the channels intended for publication.
✓
You set the rules and you're running.
You choose products, formats, and a schedule, then activate the automation.
Connections through integrations
You don’t need to manually transfer content between the shop and the panel.
You decide on the publication
The system only uses rules, products, and channels that you configure.
Expert Support
You have access to assistance with integration and process launch.
Najczęstsze pytania
What's worth knowing before launching?
Can't see the response regarding your shop? Write to Polish support at app.m4w.pl.
Contact and support →Yes. Facebook, Instagram, and TikTok can post automatically according to a set schedule. You can also enable an approval mode to check the video, description, and settings before posting.
You connect the shop with app.m4w.pl via base. The scope and cost of using base. depend on the chosen plan and how the account is used, so before launching, check the current terms and conditions directly on the base. website.
Yes. You set categories, manufacturers, prices, availability, download order and other conditions. Automation works according to your rules.
START 99 Polish zlotych includes automatic posts and Stories on Facebook and Instagram. PRO VIDEO for £98.98 adds vertical video and Reels generation for Facebook, Instagram, and TikTok, and a choice between automatic publishing or publishing after video approval.
The 14-day trial applies to the START package at 99 Polish zlotych. PRO VIDEO package for £98.98 it is paid immediately because upon activation it starts the generation and rendering of videos.
Each video generation incurs a technical rendering cost from the initial footage. Therefore, the PRO VIDEO package is activated upon payment, not during a free trial.
No. START includes automatic posts and Stories on Facebook and Instagram. With PRO VIDEO, the app prepares videos for Facebook, Instagram, and TikTok. You can choose automatic publishing or a mode where you approve the video before it's sent.
Yes. Product automation does not block normal profile servicing. You can simultaneously add campaigns, news, expert materials, and other custom publications.
Product selection is based on configured conditions, such as categories, manufacturers, price, or availability. You can change the rules and exclude undesirable product groups.
No. app.m4w.pl automates the repetitive product layer. Your own image content, expert content, campaigns, and communication with recipients can still complement the profile.
Yes. app.m4w.pl provides Polish support and help materials regarding the connection of your store, Facebook, Instagram, and TikTok.
</> app.m4w.pl
Don't create every post from scratch.
Let the shop catalogue start working.
START, you will check for 14 days. PRO VIDEO, you will launch immediately after payment.
Facebook · Instagram · TikTok · base. · PrestaShop · WooCommerce · Shopify · Shoper · IdoSellREAD MORE